5 Mistakes That Are Driving Away Your Laundry Customers

Could you be driving away your customers? While most business owners would say no, the answer may surprise you. Too often we work with laundry investors and laundromat owners that are out-of-touch with their customer’s needs and wants. They don’t always know it, but they’re offering mediocre products, services, and customer support. They come to us wondering why they’re not seeing their laundromat grow and thrive. If you’re seeing a dip in customer loyalty and satisfaction, you may be making some of these common mistakes in your laundromat.

Outdated or not enough laundry equipment.

Never forget that your equipment is the reason people are coming to your business. You wouldn’t go to a restaurant with mediocre food or long wait times, especially when there are other (better) restaurants nearby. So, why would someone come to a laundromat with mediocre equipment or a long waiting period for machines? Customers expect top-of-the-line equipment that provides a good clean and gets their laundry done quickly and efficiently. If you don’t provide that, they’ll go to the competitor who does.

Modern-looking and high-performance laundry equipment can be a big selling point for your business and helps to draw customers in. Not only does Huebsch equipment perform great, but our new design accents can help you modernize your laundromat in unique and sophisticated ways that customers will love.

Why Replace with Huebsch

Lack of technology.  

Technology is just a part of our everyday life now. More than 80% of the population has smartphones and we’re constantly connected. Even the laundry industry has jumped on board with more technological advances than ever before — from app-based payment methods to state-of-the-art controls that improve the customer experience and make managing your laundromat easier. If you’re not utilizing technology throughout your facility, your business is old and outdated and you’re alienating your customers. 

Huebsch utilizes the latest technology to help improve the laundry experience for you and your customers. Through Huebsch Command, you can easily accept mobile app payments, offer and track rewards, and monitor your laundromat’s performance from anywhere. It’s a win-win for customers and laundry investors.

A dirty laundromat.

It’s easy to let cleaning tasks and routine maintenance slip when you’re busy with the daily tasks that come with running a business. However, an uncleanly facility makes you look sloppy and unprofessional — especially when your industry centers around clean. No one wants to do laundry in a dirty laundromat. Here are a few ways to keep you and your staff on track:

• Have a daily checklist of cleaning and maintenance tasks with assigned duties.
• Hire a cleaning service or additional staff if necessary.
• Have plenty of trash cans and recycling bins to promote a clean facility.
• Pay attention to the outside of the building and your parking lot — this is what customers see first.

No customer will ever complain that a facility is â€