Atlas Delivers in the Clutch
The Turbo team checked out a competing brand before sitting down with Dallas-based Huebsch distributor Atlas Laundry Equipment. If the full service of the distributorship attracted them, the Huebsch equipment and technology sealed the deal. “We loved the look of the Huebsch equipment,” Erik said, adding that the technology “blew us away.” “Atlas just had a great design and it just seemed like a really good idea,” Katie added.
Working with Atlas had the added advantage of a one-stop shop for everything from layout, design, and demographics, to opening the door to Huebsch Finance, which definitely made a difference not just in making the store a reality, but also creating peace of mind the business had a strong plan.
“We could get the equipment and a little bit of money on top for the build out and we didn’t have to put anything down…what company would give newbies all of this equipment? So, that kind of gave us an extra boost of confidence,” Seth said. They loved the look of Huebsch so much, they “built the house around the furniture,” Erik joked of using the Huebsch color palette to drive the look and feel of the store. “We wanted it to be comfortable and homey…a Starbuck’s vibe,” Aislin said.
Key in all that was a great location and solid build out, and Atlas delivered on a high level. Turbo Laundry is situated in a high traffic area next to a convenience center. Construction was equally impressive, with the contractor heading off what could have been major issues with oddly placed utilities and wiring in the former liquor store. “Boy, did [Atlas] hit a home run with that,” Erik said of their choice of builder. Buildout included extra storage space behind dryers, and wide, easy access (and lit) bulkheads.
The focal point of the store is a “tile” wall adorned with the Turbo logo. Customers, however, are surprised to learn things are not always as they seem. Aislin was willing to share the secret. Creating the mosaic tile wall, while adding to the great atmosphere, would also have added significantly to the build-out costs. The answer was a high-resolution photo that she had made into wallpaper. The result is nothing short of amazing.