4 tips to help drive laundromat marketing efforts

You got into the laundromat business because of the return on investment. And while many stores hit their stride right out of the gate, most have a ramp up to hitting pro forma projections. During this time, patience is key, as well as keeping on top of all the “little” things – customer service, and cleaning.

Oh, and don’t forget the advertising and marketing. It’s easy to view these and just more cash outlay in the midst of an already significant investment. Don’t take that short-sighted view. Here are a few tips to guide your efforts in the area of marketing.

Get found. Make sure your business is set up on a Google business page and the information is accurate/current. It’s easy to set up, follow the directions here.

Have a plan. Knowing what you want to accomplish with your advertising and marketing is obviously important. Are you looking to increase awareness? Do you want to drive business during slow times? Increase wash-dry-fold? Like anything, going into marketing without a plan is flying blind.

Be specific. Targeted campaigns are typically the most successful. That means understanding how customers interact with your store and tailoring promotions specifically to the individuals. This is the intersection of rewards programs and owner apps. If you know a customer normally used 60-pound capacity washers and hasn’t been in in a few weeks, you can create a promotion specific to that capacity to bring them back.

Keep score. Advertising and marketing are of little value if you aren’t monitoring their effectiveness. Make sure you have a way to measure which tactics are making an impact.