Privacy Policy

We at Alliance Laundry Systems LLC and our affiliates (“Alliance”) are committed to protecting your privacy. This Data Privacy Notice and Cookie Policy applies to our Websites, each of which is set forth below:

To review the privacy policy associated with mobile applications owned and controlled by Alliance, please refer to the in-app privacy policy and terms of service associated therewith.

This Data Privacy Notice and Cookie Policy governs our data collection, processing and usage practices. It also describes your choices regarding use, access and correction of your personal information. If you do not agree with the data practices described in this Data Privacy Notice and Cookie Policy, you should not use the Websites.

We periodically update this Data Privacy Notice and Cookie Policy. We will post any privacy policy changes on this page.

We will update this Data Privacy Notice and Cookie Policy from time to time, therefore, we encourage you to periodically return to this page to review the Data Privacy Notice and Cookie Policy.

If you have any questions about this Data Privacy Notice and Cookie Policy or our treatment of the information you provide us, please write to us by mail to Alliance Laundry Systems LLC PO Box 990 Shepard Street, Ripon WI 54971 USA, Attn: Legal Department.

We explain below how we analyze data from this website. Any links to external sites are out of our control and we encourage you to always read the privacy statements on the other websites you visit.

Cookie Policy

This Cookie Policy explains how Alliance uses cookies and similar technologies to recognize you when you visit our Websites and when you use our online services. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information.

Cookies provide a convenience feature to save you time, or tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for a service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

Cookies set by Alliance are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. For example, Alliance Laundry Systems keeps track of the Websites and pages you visit within Alliance Laundry Systems family of websites, in order to determine what portion of the websites or services is the most popular or most used. This data is used to deliver customized content and promotions within the Alliance Websites to customers whose behavior indicates that they are interested in a particular subject area. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

What types of cookies do we use and how do we use them?

The specific types of first and third party cookies served through our Websites and the purposes they perform can be found in the next section. These cookies include:

Essential website cookies

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our Websites, but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Analytics and customization cookies

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Advertising cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Social networking cookies

These cookies are used to enable you to share page