Daniel Yoon Awarded Huebsch Store of the Quarter Honor for Applying Proven Customer Strategies and New Technology

Though not a stranger to the laundry industry, Daniel Yoon adopted a systematic approach when starting his new business by researching, identifying and then applying the proven elements in a successful laundromat business formula. He also leveraged the latest technologies to enhance customer convenience.

Daniel had previously owned and operated a thriving dry cleaning business in Memphis. Yearning for a change and a more temperate climate, he sold the business, moved to Florida and began researching the demand and environment for another dry-cleaning store. Yet, the numbers couldn’t match those associated with a laundromat. Knowing that a good distributor would be central to his success, he partnered with Aaxon Laundry Systems, a Huebsch distributor, headquartered in Ft. Lauderdale.

One of the first steps in the process was a site study. With the guidance of Aaxon, he chose a pre-vetted spot in Coconut Creek, Fla. Located in a medium-priced neighborhood, the site also borders lower-income neighborhoods, with several apartment complexes. The location is also accessible to a broad mix of condos, town homes, single-family homes and a large retirement community.

While Daniel conducted his own review of the location’s demographics, one of the benefits he noted in working with Aaxon and Huebsch is both do their own research in determining viable laundromat locations — so it gave Daniel peace of mind when Aaxon’s recommended and pre-prepared (basic infrastructure) location aligned with his own findings. Once the laundry location was solidified, Daniel (often accompanied by spouse, Jamie) visited 20 successful laundromats to learn best practices and gather inspiration for new ideas.

Comfort and Aesthetics

Daniel and Jamie Yoon’s vision for the new laundromat was to make it extremely welcoming and comfortable. Daniel also envisioned bringing a “southern hospitality” feel to the operation — something he experienced in Memphis.