Huebsch®, the expert in commercial laundry efficiency, has named John D. (J.D.) Dixon the latest recipient of its Store Owner of the Quarter award for his store, National Laundry. Dixon transformed a rundown store into a thoughtfully designed, well-organized and aesthetically pleasing laundromat in Dickson, TN. From the second customers walk through the door, they experience a clean, contemporary environment unmatched by any other in the area, making it their laundromat of choice.
“As an equipment distributor with almost a decade of experience in the laundry industry, Mr. Dixon has served as a mentor to many business owners, helping them identify industry trends and provide insightful advice on how to make their businesses successful,” said Kathryn Rowen, North American sales manager for Huebsch. “Seeing Mr. Dixon apply his expertise and creativity to revamp his own laundromat into an experience that is successfully attracting customers is inspiring.”
With a clear vision for his new laundromat in mind – a simple, yet elegant, store that gets customers in and out quickly – Dixon transformed the existing rundown 3,600-square-foot store over 90 days. He selected a Cityscape overlay option for his machines to add a splash of color to the store – Cityscape features a gray control panel complemented by a splash of vivid green. Additionally, a polished chrome door handle – now a standard offering – and a Halo chrome door ring give the equipment shiny accents.
“Having your equipment look amazing is no small thing. It is incredibly important for the brand of your store to have equipment in which people come in and say, ‘Wow,’” he said. “The little details can add up to the difference between a customer choosing your laundromat over another.”
Dixon also replaced lighting and flooring, added fresh paint, and improved the store’s layout.
“It’s easy to notice the positive difference when revamping an entire store, but even small changes can go a long way in transforming a store’s brand,” Dixon said.
To ensure a positive customer experience, Dixon offers vending machines, video games and free WiFi to keep his customers entertained while they wait. Dixon even set up a Facebook page, allowing customers to provide feedback about their experience, which he’s used to make further adjustments to his offering.
Introduced in 2014, Store Owner of the Quarter recognizes Huebsch store owners who have excelled in entrepreneurism, technology adoption, innovation and superior customer and community service. Read Dixon’s story, and others, at Huebsch.com/News/Store-Profiles.
About Huebsch:
Since 1907, Huebsch has manufactured durable commercial laundry equipment engineered for efficiency, reliability and optimal performance. Commercial laundry is our only focus and we back our equipment with an industry-leading warranty. Throughout our decades in the commercial laundry business we have continually innovated. We now produce some of the most efficient and cost-effective washers and tumble dryers in the world. Our equipment is supported by a network of knowledgeable distributors and service professionals. Our customers further benefit from an extensive set of financing options provided by Huebsch Financial. Huebsch is part of the Alliance Laundry Systems LLC family of brands. Alliance is the leading global manufacturer of commercial laundry equipment and provider of services to laundromats, multi-housing laundries and on-premises laundries. To learn more about Huebsch, visit Huebsch.com.